Tuesday, May 27, 2008

LL Cool J For *Snicker* Sears! *Snicker*

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Can you or I get through this without giggling our asses off like a bunch of school girls at a slumber party sticking some sleeping bitch's fingers in a bowl of water while she's sleeping? LL Cool J will be launching a brand of casual wear for juniors, young men's, girls, and boys set to hit Sears in September. You better start saving!!! The brand is going to be entitled, are you ready? Seriously, it down cause this is some clever shit- "LL Cool J for Sears". Yeah. I told you. How many ad execs and meetings you think that took? And before you ask, no, it's not going to feature track suits and Kangol hats. If it did it would be cool. Here is the official word on the brand:
"LL Cool J knows about women's apparel, the hip-hop artist insists he's had plenty of experience. "I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes," he said. "My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman's body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn't fit, she won't come back. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we'll get it right."
There will be a major marketing push behind the LL Cool J brand as well, both in print and TV. The ads will feature LL Cool J himself, along with his family — his wife, Simone, son Najee and daughters Italia, Samaria and Nina. The idea, the rapper said, is to bring the brand to the whole family by showcasing his own family in the campaign. In addition, LL Cool J said he will be working on more ways to give customers access to him, by holding in-store contests where a shopper can win a chance to hang with him in the studio or on the set of a video.
Translation: "This shit is going to suck major balls, I'm doing it for quick cash, and I have no fucking idea what anything in this line looks like." Everyone's a designer now!
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