Tuesday, June 3, 2008

Queen Latifah To Release New Fragrance

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Queen Latifah just signed a contract with Parlux Fragrances to release her first ever signature fragrance. CNN quotes the Queen as saying,
"For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength." For their part, Parlux Fragrances is very excited to have Latifah on board, as she represents the kind of confidence that every woman, no matter what her age, seeks to achieve. "Queen Latifah exudes a radiant confidence and inimitable style," Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc., observes. "Individuals of all ages and races connect with her compelling charisma and her compassion. Every woman is a Queen in Latifah's world. With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence." However, don't check your local stores for the fragrance anytime soon. The scent, as yet unamed, isn't set to debut until the fall of 2009.

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