Wednesday, July 16, 2008

Kitson Says "Lata Bitches!" to LC and Vickie Beckham

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Back in April I told you how Victoria Beckham's line dVb was tanking, and that Kitson was on the verge of ditching the line altogether. Turns out that is precisely what has happened. According to sources, Victoria refused to make promotional appearances or even wear the brand. Even although yesterday a dVb rep sent a statement that read, "The dVb men's collection is on target to launch in stores for holiday 2008 as scheduled," they won't launch in Kitson. And when the NY Post called the rep back today to find out what stores the line would land in, she was unsure. She nervously said the line is being shopped around to retailers right now. That means it's unclear which stores will wind up buying it and selling it. That also means it's possible no stores will buy it at all. TMZ just reported, "dVb is stripping any mention of Victoria off the [men's] jeans actually to help sales." But the dVb rep asserts the line will still be called "dVb by Victoria Beckham," remaining unchanged. Um...I don't think it's the name. I think it's that they're trying to get us to by a $30 pair of jeans for $300.
In related news, Kitson is also dropping the Hills Ho Lauren Conrad's shitty "line" that my dogs could have singlehandidly make in their sleep. "Sales were lackluster," Kitson owner Fraser Ross told us. "Initially it was great." Like with Victoria, Ross tried to get Conrad to do a personal appearance in the store but said her people couldn't figure out a date. "They need to realize it’s no different than selling your album, your TV shows, your movies. You have to keep promoting it." Well, all I have to say is it's about damn time. Both lines-particularly LC-are sad excuses for fashion.

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