Friday, August 8, 2008

Who That Is?

Who's that white chick that looks like Beyonce in those L'Oreal ads? According to L'Oreal, it is Beyonce. A storm of controversy is brewing that the cosmetics brand doctored the photos of B's skin tone to make her allegedly more marketable, but they swear on their hair that they did not photoshop her to appear lighter. "Beyoncé Knowles has been a spokesperson for the L'Oréal Paris brand since 2001," the company said in a statement to E! News, after coming under withering online attacks suggesting the ad lightened more than just the hair color of the brand's famous face. "We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin-tone in the campaign for Feria's hair color." PSHT! You can talk out your ass all you want, L'Oreal, but she is almost as white as I am, and my ass is white. I'm talking reflector shield in the sun white. Now, I know Beyonce isn't exactly the same complexion as, say, Alek Wek, but there is no way she normally looks like this. Unfortunately though, this wouldn't be the first time ads have wanted to "lighten up" endorsers to push products. It's long been known that brands prefer to use light skinned ethnic models such as Queen Latifah and Halle Berry, under the misconception that darker models do not sell. Personally it's hard for me to grasp the whole concept. I mean, is this fucking 1942? Get the fuck out of here! Lightening up a woman's skin tone so that she can seem more approachable is so far beyond disgusting that it's out of my realm of comprehension.


Madam Miaow said...

Holy crap! You're white ... I mean, right!

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