Sunday, March 15, 2009

BOXeight for Gen Art at L.A. Fashion Week

If there's something I love, it's catching new and upcoming designers with promising futures who are just getting their first big go of the runway. So is the case with BoxEight. The brand opened the Gen Art show at L.A. Fashion Week Friday with a line heavy in layers, draping, and drama. Although I must admit, between the fabric texture and color, their choices seemed a little less West Coast and a lot more NYC. Which in my opinion, is never a bad thing.
This marks the first time BoxEight has ever joined forces with Gen Art. The two decided to make their unveiling at L.A. Fashion Week a joint venture in light of the current economic situation, making tickets to their show more affordable to their consumers. "It made sense to join forces with BOXeight," Gen Art representative Shana Glick said. "It would have been difficult for us to have the same event we are used to having." Glick also said that the size of the venue would allow the groups to sell close to 1,000 tickets to members of the general public. The result? A packed house filled with fashion lovers eager to get their fix.


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