Monday, March 9, 2009

Freida Pinto is the New Face of Estee Lauder

Riding high off the recent success of her first film, Slumdog Millionaire, Freida Pinto has just been asked to be the new face of Estee Lauder. The 24-year-old Mumbai-born actress and former model will join EL spokesmodels Elizabeth Hurley and Gwyneth Paltrow in a deal reported to be worth $400,000. “Freida is hot property right now because ‘Slumdog’ has been a history maker of sorts,” says Bollywood expert Taran Adarsh. “There shouldn’t be any surprise if firms are lining up to sign her as their brand ambassador.” the actress rep replied when quizzed on the Estee Lauder reports. “Since the cosmetic giant Estee Lauder hasn’t commented about it, I am not in a position to make any comment,”
If the deal comes to fruition, Freida would become Estee Lauder’s first Indian spokesmodel. But doesn't that seem crazy? That they have never had an Indian woman represent their brand? I suppose I don't really thin about these types of things, but seeing as how we all have different skin-different tones and shades-it seems preposterous that they are just now hiring a woman of Indian heritage. I guess it's better late than never and all, but still!


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