Friday, August 7, 2009

Nicole Richie Launches Maternity Line

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For the past few years, women the world over have been fawning over Nicole Richie's unbeatable pregnancy chic style, going ga-ga over her cute yet comfy clothes and affinity for bold accessories. Countless expectant mothers have scoured the web for similar styles but to no avail. Now however, they need look no further. Richie, who is currently expecting child number two with babbydaddy Joel Madden, has joined forces with maternity brand Pea in a Pod in order to make every expecting mother feel as beautiful as she does. The new collection, which draws from Nicole’s bohemian look, includes peasant tops, caftans, cascade cardigans, patio dresses and maxi skirts. “I’m excited to join A Pea in the Pod in creating my capsule collection,” said Nicole about the new partnership. “I hope that the ease and comfort of my designs will help expectant moms to look and feel amazing throughout their pregnancy.”

Although I have never been pregnant myself, for years I have wondered why no one has come out with a really amazing, totally chic maternity line for expecting mothers. Instead of glorifying the new curves of a woman, most maternity clothes aim to hide her beautiful belly with bland, boring hues and a dreadful array of cartoon character tees and fug floral prints. In the past many of my pregnant friends have complained that they sometimes don't feel totally comfortable in their pregnant form, and that feeling is only magnified by the fug ass clothes being peddled by nearly every maternity line in existance. Therefore I think it's great to see a line that glorifies women and encourages them to feel good about themselves. And from a business perspective you've got to give it up to Nicole. Capitalizing on the popularity of her style? Smart. Pairing the maternity line with her House of Harlow jewelry collection for a complete head to toe look? Even smarter.
Anyway here are a few looks from the line. Do we like?

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