Ever since MAC cosmetics announced that Lady GaGa and Cyndi Lauper would team up for their Spring/Summer 2010 campaign, fashionistas everywhere couldn't wait to see what type of ads the brand would come up with. The campaign, appropriately dubbed "From Our Lips" won't be released for a few months, however one ad has already been released giving us a sneak peak on what to expect. Shot by Ellen Von Unwerth (my favorite!) the first photo released depicts GaGa and Cyndi in the bright, slightly comical and eccentric manner they have become known for. The MAC Viva Glam Gaga Lipstick and Viva Glam Cyndi Lipstick, $14 each, will launch in North America on March 18 and globally throughout the month.
However if you think the brand is all image and no heart, think again. The MAC AIDS Fund has invested more than $150 million to organizations in more than 67 countries since its founding in 1994 AND 100% of every lipstick purchased benefits MAC’s AIDS fund. Looking good AND doing good? Could there be a better feeling?
In addition to the ad I've also attached a cute questionaire completed by both GaGa and Cyndi. It's short, sweet, and worth a read. I'd also love to hear what you guys think of the new ad. Glam and gorgeous or photoshop overdose? Personally I think GaGa looks great, but I find it sort of strange that at 56 Cyndi looks the same age as 23 year old GaGa. I mean Cyndi looks good and all, but not that damn good. MAC definitely could have been more gentle with the "blend" tool.